Michele Wucker

Biography

Founder and CEO of Gray Rhino & Company — an innovative global strategic advisory firm that applies behavioral insights and real-time global analysis to improving governance, decisions, and responses involving key operational and strategic risks. Through multimedia tools and in-person engagement, Gray Rhino & Company helps business and policy leaders better recognize and act on the obvious, impactful yet often neglected 'gray rhino' risks. A sought-after global risk expert specializing in the global economy, public policy, and business trends. Author of 'The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore' (2016). Background in behavioral economics and financial analysis. Headline speaker at RAW 2022 and RAW 2023.

Areas of expertise

Risk Awareness Week history

Michele has delivered sessions at 2 editions of Risk Awareness Week. Open each archive page for the full programme that year, or visit the original conference site for the session replays.

• RAW 2023
  Take More Risk

  View RAW 2023 archive →
• RAW 2022
  The Psychology of Risk — Headline session on Gray Rhino risks.

  View RAW 2022 archive →Original speaker profile (2022)

Books & publications

• You Are What You Risk: The New Art and Science of Navigating an Uncertain World

  2021 · Pegasus Books

• The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore

  2016 · St. Martin's Press

• Lockout: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right

  2006 · PublicAffairs