Biography
Doug Hubbard founded the uniquely powerful and proven Applied Information Economics (AIE) method. He is an entrepreneur, an accomplished consultant and an author of five books published with Wiley, including 'How to Measure Anything: Finding the Value of Intangibles in Business', 'The Failure of Risk Management: Why It's Broken and How to Fix It', and 'How to Measure Anything in Cybersecurity Risk'. His consulting career spans 30+ years, starting at Coopers & Lybrand. Hubbard Decision Research has completed hundreds of projects across cybersecurity, engineering risks, market forecasts for pharma and medical devices, environmental policy, M&A, Silicon Valley startups, and military logistics. Doug has sold over 150,000 books in eight languages. His books are used as textbooks in dozens of university graduate-level courses; his first book is required reading for the Society of Actuaries exam prep. AIE has received critical acclaim from The Gartner Group, The Giga Information Group, and Forrester Research.
Areas of expertise
Risk Awareness Week history
Douglas has delivered sessions at 6 editions of Risk Awareness Week. Open each archive page for the full programme that year, or visit the original conference site for the session replays.
- RAW 2025The Future of Risk Intelligence
- RAW 2024Don't lose your job to AI — supercharge your risk team
- RAW 2023Take More Risk
- RAW 2022The Psychology of Risk
- RAW 2021ESG & Climate Decisions
- RAW 2020Solidifying RM2
Books & publications
How to Measure Anything: Finding the Value of Intangibles in Business
2014 · Wiley
The Failure of Risk Management: Why It's Broken and How to Fix It
2020 · Wiley
How to Measure Anything in Cybersecurity Risk
2023 · Wiley · with Richard Seiersen
Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
2011 · Wiley
See Douglas Hubbard at RAW 2026
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